Monthly Archives: September 2016

What’s Interesting These Days?

There’s only a few things holding my interest these days. Family, of course. Sailboats. I love sailboats. In fact, if it wasn’t for the next thing, I’m pretty sure all I would be thinking about is sailing.

However, I’m fascinated by the business of apps. For the past decade I’ve been building the apps themselves, but the really interesting part for me is the business part. How does someone build an app and sell it in the modern marketplace? And not just sell it, but sell it enough that it maintains the business. Is it even still possible? Lots of people say no, but I think they’re wrong.

Don’t get me wrong here, it’s not easy. But business never is. And mobile apps are a mature marketplace now, and just like any other mature marketplace, there’s things that work and things that don’t. I’ve spent lots of time reading, researching, taking notes, and I think I’ve put together some interesting ideas.

In the next few months, I’ll be launching my new consulting company, Starbright, where I’ll help people build sustainable mobile app businesses. I’m also beginning work on my very first book, tentatively (and creatively) titled “Sustainable App Business”, that will serve as the reference for all the material I’ve learned about how to make sustainable apps. And finally, I’m working on some tools to support some of the ideas I’m basing the company on.

If you want me to help with your app business, I’m doing a number of trial runs at no cost to prove out my concepts, so please get in touch via email, mike@starbright.io. Otherwise, watch this space for more. And if you want to talk sailboats, I’m always down for that.